Enterprise PPC Management
Pay Per Click advertising (also known as PPC) is one of the best ways to drive immediate results through online marketing campaigns. It allows advertisers to allot a specific monthly marketing budget for their online ads that are extremely targeted, continually monitored and highly optimized.
I have over 5 years experience managing Enterprise PPC marketing budgets and I only take a limited amount of clients at a time so I can give your marketing campaign my fullest attention. At an agency, your account gets thrown into a large pool of other accounts and each one might get looked at a couple times per month at the most. Not here. With me you will have someone monitoring your account daily to make sure your marketing budget is being used to its fullest potential.
Everything starts with defining clear KPI goals, business objectives and milestones for your own pay per click program. Extensive research is done prior to launching any pay per click marketing campaign so that I have an intimate understanding of your business, your industry, and your competition. Your campaigns are constantly monitored, analyzed, and optimized to meet your goals. My approach includes but is not limited to:
• Comprehensive Full Account Analysis.
• Keyword Research, Analysis, and Application.
• Ad Copy and Landing Page Optimization.
• Content, Remarketing and Banner Campaigns.
• Bid Management to Maximize Your Monthly Budget.
• A/B testing and Conversion Rate Optimization
• Analytics Access to Monitor Traffic Behavior for Each Individual Keyword.
Reporting for your campaigns will involve weekly snapshots and monthly in-depth reports that detail key metrics. The goal of these reports is to show continuing performance, growth, ROI and highlights. Reports can also be generated on-demand when needed, and will allow easy analysis and decision making.
The standard report format shows a comprehensive overview of important metrics such as Conversion Rate, Cost per Click, Click thru Rate, ROI and all other key metrics. Further details such as channel performance (MSN AdCenter vs. Google and actual keyword performance data are also given to provide comprehensive coverage of the campaign performance in the requested time period.
The #1 complaint I hear from clients who worked with an agency is lack of communication. This occurs because at agencies you will have a designated account manager who has probably between 60 – 80+ other accounts that they’re also in charge of. If you need something done on your account, you would first need to let your account manager know, who will then have to forward your request to his PPC Analyst, who will then get to it when he gets to it. This usually leads to your request not getting done for days or sometimes even weeks depending on how backed up they are.
Here you will be communicating with me and only me. There are no middle men. Every phone call or email you send will go directly to me and I will make sure your needs are taken care of as quickly as possible, likely on the same day.
Pricing and Conditions
There are no contracts and my work is backed by a 30-day risk free money back guarantee. If at anytime you are not satisfied with the work, I will return your account to its original state and refund all fees. I will do everything in my power to deliver your business the results it needs to grow and dominate the competition.
I offer a pricing model with a set management fee or as a percent of the months spend. There is also an initial setup fee that includes reports that fully break down all metrics of the past history your account and where we can eliminate wasteful spending right out of the gate as well as the strategy moving forward.
To get a free consultation, fill out the form below and I’ll contact you within 24 hours to discuss your goals and pricing options. No obligation.